Stark Media is Nottingham’s Leading Video Production Specialists.
Our award-winning team will work tirelessly to help you achieve your business goals whatever the budget.
What Is Corporate Video?
Corporate video is any type of video content created for and commissioned by a business, company, corporation, or organisation which is for non-advertising purposes.
Why Is Corporate Video Important?
Recent surveys have shown Corporate video is six times more effective than online and print marketing. A corporate video has been shown to boost online sales by over 80% and is a powerful tool to raise your business profile online and beyond. While a website is your shop window for your customers, a well made commercial video is you opening your shop door and inviting your customers inside to meet your people and browse your services. Video production services help in gaining your targeted audience, helps in better communication, enhances engagement and conveys the required message.
A corporate video has been shown to boost online sales by over 80%. While a website is your shop window for your customers, a well made commercial video is you opening your shop door and inviting your customers inside to meet your people and browse your services.
Why Is Corporate Video Important?
Recent surveys have shown Corporate video is six times more effective than online and print marketing. A corporate video has been shown to boost online sales by over 80% and is a powerful tool to raise your business profile online and beyond. While a website is your shop window for your customers, a well made commercial video is you opening your shop door and inviting your customers inside to meet your people and browse your services. Video production services help in gaining your targeted audience, helps in better communication, enhances engagement and conveys the required message.
What Can A Corporate Video be Used For?
Almost all business communications can be enhanced by a well made video.
Here at Stark Media, we make powerful commercial video content for many purposes
including the following:
Here at Stark Media, we make powerful commercial video content for many purposes including the following:
- Live Event Coverage
- Marketing Video
- Online Video
- Website Video
- Product Video
- Training Video Production
- Social Media Ads
- Stakeholder Engagement
- Short Film Production
- Music Video
- Live Streaming
- Aerial Video & Photography
Latest Corporate Video
What Does Making A Corporate Video Involve?
Generally, there are three stages of producing a corporate video:- preproduction, production and post-production. At Stark Media, we pride ourselves on being able to take up the signs of as much or as little of this as you prefer. Pre production is all about the planning-storyboarding, script writing, scheduling and resourcing. Production is where we capture the material, the filming stage. And post production is where we edit the material, add graphics, voice overs, animation, client reviews, colour grading, sfx etc.
Generally, there are three stages of producing a corporate video:- preproduction, production and post-production. At Stark Media, we pride ourselves on being able to take up the signs of as much or as little of this as you prefer.
A video to evoke emotion
A video to evoke emotion
How Much Will A Corporate Video Cost?
Often people can be put off from commissioning a corporate video as they’re are unsure just how much it should cost. Like anything in life, you have to measure how important it is for you and what difference you are hoping to make with the video. Typically Stark Media clients pay between £500 and £3,000 for a two minute glitzy promotional video. The exact figure within this range depends on many things, and this is where it can feel complicated, but it shouldn’t be. We’ve offered a step by step guide here to some key points that will affect cost:
Typically Stark Media clients pay between £500 and £3,000 for a two minute glitzy promotional video. We’ve offered a step by step guide here to some key points that will affect cost:
A video to inform
5 things that affect the price of your corporate video
1
How long will it take?
The best way to manage your expectations is not by asking yourself what your pre-determined budget is, but by asking “how long will what I’m asking for take?” Every quote I’m a part of begins with this question and we simply quote based off that time — there’s no secret formula or hidden costs, it’s just paying for the time.
1
How long will it take?
The best way to manage your expectations is not by asking yourself what your pre-determined budget is, but by asking “how long will what I’m asking for take?”
2
How long is it?
There are implied costs in every shoot (crew, equipment, etc.) that are the same regardless of whether it is a three-minute corporate video or a 15-second social media clip — but beyond that there is also a nuanced filming and editing process. Basically, the more you film, the more time it takes to go through and edit. So don’t be surprised if the seven locations you’ve asked to fit into your 30-second video take longer to edit than you think.
2
How long is it?
Basically, the more you film, the more time it takes to go through and edit. So don’t be surprised if the seven locations you’ve asked to fit into your 30-second video take longer to edit than you think.
3
How clear is your brief?
If you’re clear on what you want from start to finish, this will go a long way to keeping costs down. It is all too common for a client to decide once a full edit of a video has been done that they want something included that was never filmed because it wasn’t in the original brief. We have seen so many of these types of briefs that we can tell when a production cost will blow out and we will go back to the client before it begins. But if you’re writing a brief, remember to be specific and make those decisions early. A brief with a scope that is too wide will always end up costing more when you have to make important decisions after you are into the production.
3
How clear is your brief?
If you’re clear on what you want from start to finish, this will go a long way to keeping costs down. A brief with a scope that is too wide will always end up costing more when you have to make important decisions after you are into the production.
4
What is the scope?
The difference between a corporate shoot that involves a couple of interviews and filming at one location versus a more creative shoot that spans multiple locations is vast. It involves different equipment, more involved direction and larger crews, scheduling different hours to catch nice light at sunrise or sunset, and often more time spent crafting the edit.
4
What is the scope?
The difference between a corporate shoot that involves a couple of interviews and filming at one location versus a more creative shoot that spans multiple locations is vast.
5
Don’t forget all the little extras that add up
Depending on what you want from your corporate video production, there are other costs involved that start to add up, including actor hire, hair and makeup, music licensing, voice-over recording, subtitles and translations, travel costs and expenses. If you receive a quote that doesn’t have enough details, it can’t hurt to question it and make sure you understand what these specific costs are for.
A video to promote
Why Choose Stark Media?
Stark Media is proudly based between Nottingham and Derby, however, we undertake corporate video projects for clients throughout the UK and beyond.
We bring over 20 years experience in digital communications to businesses and organisations of all shapes and sizes. Whether you are a FTSE 250, a local SME, a public organisation, charity or sole trader, we can make a difference for you.
Whether you require a full turn key video production service, a dry hire technical operator or are simply starting out on this journey and are looking for an experienced yet friendly face to help guide you through, contact the Stark Media team today, we’d love to help!
A video to inspire
Let Us Help With Your Next Corporate Video
Get in touch with Stark Media today and let’s chat about your next digital project.