If you’re clear on what you want from start to finish, this will go a long way to keeping costs down. It is all too common for a client to decide once a full edit of a video has been done that they want something included that was never filmed because it wasn’t in the original brief. We have seen so many of these types of briefs that we can tell when a production cost will blow out and we will go back to the client before it begins. But if you’re writing a brief, remember to be specific and make those decisions early. A brief with a scope that is too wide will always end up costing more when you have to make important decisions after you are into the production.